TATA Docomo is the joint effort of TATA Teleservice and NIT Docomo, which has been serving millions of customers across the country.
TATA Docomo has established itself as an internationally recognised brand. In 2012, Frost & Sullivan awarded Tata Docomo as the best "Utility VAS Service Provider" and "Best Mobile Broadband Service Provider".
In the year 2014, TATA Docomo and CNBC TV18 organised "DoBig", a series of events to provide the industry leaders with a platform to discuss emerging technologies, social media and its impact on business.
MaxMobility developer team decided to develop native apps for three different platforms; Windows, iOS and Android for faster performance and enhanced user experience. The designer team utilised the elements of native OS and familiar designs so that delegates feel comfortable while using the app.
The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.
The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig's success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.
Here is the list of takeaways, which others can use.