Business Situation

A recent ABI Research report highlighted a new trend the arrival of which MaxMobility had been keenly anticipating. The report forecasted that by 2016 cloud-based mobile streaming would become a more preferred way to access music than owning albums or songs. Tata Docomo was also looking for better ways to target music enthusiasts and add mobile music as another differentiator in the industry. As faster mobile internet services came into play, time was ripe to launch a mobile music streaming application with a unique array of features that would attract and actively engage music fans.

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Solution

MaxMobility developed a truly innovative product that went beyond providing access to a huge music library. It also gave users a new way to connect to hundreds of radio stations and enjoy live streaming of music. The Mobile Radio service enabled the subscribers to:

  • Tune in instantly to hundreds of online music stations.
  • Easily and immediately, access a large music library.
  • Use a comprehensive search facility for instant track discovery.
  • Update and share music tune-ins through social networking sites.
  • Create first-of-its-kind shared the collaborative playlist.

Business Results

  • The Tata Docomo added the first of its kind social mobile music streaming application that gave another edge to its existing suite of VAS products.
  • For the first time, music fans were given access to a huge variety of music on their mobiles.
  • The social networking facet of the application enabled the users to connect with their friends in more ways.
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