A recent ABI Research report highlighted a new trend the arrival of which MaxMobility had been keenly anticipating. The report forecasted that by 2016 cloud-based mobile streaming would become a more preferred way to access music than owning albums or songs. Tata Docomo was also looking for better ways to target music enthusiasts and add mobile music as another differentiator in the industry. As faster mobile internet services came into play, time was ripe to launch a mobile music streaming application with a unique array of features that would attract and actively engage music fans.
MaxMobility developed a truly innovative product that went beyond providing access to a huge music library. It also gave users a new way to connect to hundreds of radio stations and enjoy live streaming of music. The Mobile Radio service enabled the subscribers to: