Business Situation

Ambuja Neotia is one of the respected real estate companies in Eastern India. The company has already completed some of the landmark projects in the heart of Kolkata; including Eco-Space Business Park, Udayan, Ffort Raichak etc.

Utalika Luxury, an attempt to create harmony between living space and nature, is one of the ambitious projects of Ambuja Neotia.

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Challenges

  • Ambuja wanted to include a fast performing and user-friendly application as the spearhead of their Utalika marketing strategy. Like any large endeavour, Ambuja had the following challenges to overcome.
  • To deliver the virtual view of the property: The proper virtual view through the app could help the prospective clients to view the property on their devices without coming to the site in person.
  • To offer a mobile brochure: From a client's perspective, mobile brochures are more convenient. They could know about the details of the property with a finger swipe and save a significant amount of time.
  • To promote Brand Utalika: Ambuja intended to promote Utalika luxury through a mobile application for both of attracting target customers and inspiring word-of-mouth marketing.

Solution

  • 360° Virtual view option: For providing a complete virtual view of the property to the app user. The client can zoom and rotate for getting a closer view of different parts of the property.
  • Mobile Brochure: : The application itself works as a complete mobile brochure. The client can view the location of the project, specification and details of amenities through the application. Brochure and other important documents are also available inside the app for download.
  • Social sharing: People are usually much open to making any purchase based on their friends' recommendation. That is why MaxMobility included Social sharing option for word-of-mouth marketing and branding without aggressive marketing.
  • Cross-Platform mobility Solution: MaxMobility developer team decided to develop native apps for two different platforms; Windows and iOS for faster performance and enhanced user experience. The designer team utilised the elements of native OS and familiar designs so that delegates feel comfortable while using the app.
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Results

Combined with the digital marketing efforts, the Utalika Luxury application yielded very promising results. For Utalika Luxury phase-I, so far the app has been downloaded over 500 times.

The potential buyers used both contact number and inquiry form to ask for details information. So far, a few hundreds of inquiries are placed through the in-app contact form only.

Since Utalika Luxury is launching phase II, the more inquiry would come through the application soon.

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