Speed. Convenience. Consistency. Amicability. All of those make for a good customer experience. One big differentiator in that equation is the human touch. Creating real connections with technology needs the entire experience to feel more human and connected. People are increasingly less loyal to their retailers, brands, products, and devices. They consistently shop for ‘what’s better right now?’ vs. ‘what was the best the last time’.
Therefore, to make the customer experience a differentiating factor for your business, you need to implement new strategies that drive customer loyalty. All of that, without creating customer frustrations and by empowering employees.
Especially in the case of retail businesses and distributors, customers need to feel connected with the brand and be in constant touch with its most cherished values. This can happen by reimagining several facets of the business- keeping the customer at the core.
How Retailers Benefit from In-store Surveys
In-store shopping is still highly relevant. According to recent survey results, 52 percent of respondents are likely to purchase in-store for the product availability, store location, to try and test items, for instant gratification, to sidestep shipping costs, and for the in-store shopping experience.
Retailers can capture rich and timely insights with mobile surveys and in-store surveys to gain a deeper understanding of their customers. In-store mobile surveys offer a direct dive into your customer’s thoughts, behaviors, and attitudes. Since in-store surveys capture customer details right in the moment, the information collected tends to be highly relevant and accurate.
Marketers and store owners base critical business decisions on available research data, which they gather from in-store or on-field surveys.
In these and other several ways, retail owners can improve the overall effectiveness of their store by capturing highly relevant data through surveys.
Furthermore, dynamic surveys displayed on tablets and smartphones can help capture data with higher accuracy and precision, helping owners make deliberate decisions on the key aspects of their business.
What All Can You Fit Into an In-store Survey
Here are a few highly desirable features to build into your survey process.
In-store surveys can help you capture timely information and do something with it to increase revenue and improve customer experience.
Designing an Effective In-store Survey
Both men and women are spending more time in-store than online during typical shopping visits, according to a new report by First Insight Inc. This is the ideal time for retailers to gain better insight into their buyers.
You don’t want a survey to be intrusive or an unwanted disturbance to your customer. Therefore, the key to survey success lies in designing a survey the customer feels encouraged to take.
Here are a few pro tips for you to design the best survey your customers will ever take:
An in-store survey can be your window into the customer’s mind. Use them effectively to significantly impact the customer experience you offer them within your brick-and-mortar store.
Reduce the repetitiveness in designing, tracking, and analyzing a survey by going for a survey automation system.