• The Evolving Role of Mobile App Development in Testing Times

The Evolving Role of Mobile App Development in Testing Times

Posted By Max Mobility
On 31-Jul-2020
  • Application

“The art of life lies in an invariable readjustment to our surroundings.”

The world has been massively hit by Corona virus. All walks of life have been forced to refurbish their lifestyle and work habits. Such transformation couldn’t have been possible without cloud-based service providers and enterprise mobile app development companies. They have revolutionized enterprise mobility management to swiftly boost various business models and enabled them to catch up with these rapid changes.

Amid the unprecedented times of the COVID-19 pandemic, ‘digitalization front-liners’ such as a mobile app development company saved the entire world from a complete shutdown. How? Mobile apps have been largely helping to keep everyone’s routine unharmed as consumption patterns, shopping habits, socialization habits, and work culture are rapidly transforming due to the ongoing disruption.

Today, everyone has mobile apps amidst the pandemonium! Social media, internet banking, online grocery shopping, e-payments, e-learning, gaming, chatting, healthcare, and messaging apps have been serving everyone to digitally bring back some normalcy and comforts from pre-corona life. From Google trends to Android and iOS, mobile apps are getting a lot of traction under the pressing situations of home quarantines, social distancing, and lockdowns.

Covid-19 disruption has triggered an overabundance of changes in everyone’s personal and professional lives. As this invisible virus has injected fear in everyone’s minds, mobile apps have proved to be a bounty in terms of educating, engaging, and entertaining people even at the time of crisis. However, the pandemic has made an unprecedented impact across the world, the global economy is embarking on a digitally transformed journey proliferated by the ongoing pandemic, where the mobile app development company appears to be the leader.

Mobile apps have become indispensable for each business, be it a start-up or an established business. As a business owner, you are forced to see its advantages. Below are some of the ways mobile apps are beneficial for businesses:

  • Strengthen customer engagement

This is one of the most significant advantages of mobile apps to businesses. It enables creating a direct marketing channel between you and your customers, allowing for direct and effective communication and enabling flawless enterprise mobility to work in which employees of any organization can do their jobs from anywhere using a variety of devices and applications. With your mobile app, you can install and send push and in-app notifications to as many consumers as possible. If your notifications carry significant and relevant information, then consumers will get attached, become loyal to your brand, and opt for your products whenever they need the same.

  • Provide value for customers

Mobile apps make it achievable for you to digitalize any loyalty program that you may be offering your consumers. Rather than using time-consuming manual processes, you can make it possible for your customers to receive their rewards via the mobile app without any hassle. This will result in better downloads and more return customers.

  • Transforming the retail experience

Mobile application helps in revolutionizing the retail experience, allowing retailers to stay ahead of customer anticipation through the delivery of the finest customer experience. Additionally, a standard mobile app development company helps to drive a digital process and model which would invariably reduce store cost and increase profitability. Various businesses are built and based primarily on mobile apps. This helps to cut down the overhead cost associated with the typical brick and mortar establishment.

  • Build brand awareness and recognition

A mobile app is a useful tool for building brand awareness. Mobile apps are like a big blank billboard! You should build an app that your customers will love to use and which comes with simple and user-friendly features.

It is important to get used to your customers along with your product or services. The more you get your customers involved with your product and services via your mobile app, the more likely that you attract your target audience into your sales funnel.

  • Stand out from the competition

Nowadays, a dedicated enterprise mobile app development company for small businesses is still rare and this is where you can make a difference. Take a big leap! Offer mobile app development services in your business to stand out from the fray. This will surprise your customers, who will be blown away by your approach.


Mobile apps come with several features that match different industries and offer top-notch enterprise mobility for businesses. For instance, if you are in the service industry, such as spas & salons, healthcare, online food retail, education, pharma, agriculture, etc, mobile applications like GoSales, GoSales Pharma, and GoSurvey can enable seamless sales force automation.

For mobile payments, Mobile PoS services like Tap a bill allow both small and big Food and Beverage businesses to implement contactless dining.

So get started with your business’ mobile app development today!