An immense and still-growing mobile network penetration opened up a huge possibility for mobile trading in India. With advancements in mobile phone technology and better wireless infrastructure, the need of the hour was approval of market regulators. When the approval came out, our client, ICICI Direct decided to make inroads into the vast mobile subscriber base and turn every stock market follower into an active participant.
With growth and operating costs reduction on its mind, ICICI Direct wanted a comprehensive and secure mobile trading platform. User access to secure, disruption-proof and smooth trade transactions was the client’s main concern. Real-time stock quotes were intrinsic for this mission-critical application. ICICI Direct was looking for a robust application that would not only run on all major mobile platforms but also be flexible and scalable for future tech innovations.
Taking note of the challenges, MaxMobility decided to build and deploy a mobile trading application, Portfolio Manager for ICICI Direct. The foundation of the platform was access to real-time stock info upon which we built a complete and secure mobile trading application. It enabled the end-customers to use their mobile phones to –
The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.
The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.