Business Situation

An immense and still-growing mobile network penetration opened up a huge possibility for mobile trading in India. With advancements in mobile phone technology and better wireless infrastructure, the need of the hour was approval of market regulators. When the approval came out, our client, ICICI Direct decided to make inroads into the vast mobile subscriber base and turn every stock market follower into an active participant.

Challenges

With growth and operating costs reduction on its mind, ICICI Direct wanted a comprehensive and secure mobile trading platform. User access to secure, disruption-proof and smooth trade transactions was the client's main concern. Real-time stock quotes were intrinsic for this mission-critical application. ICICI Direct was looking for a robust application that would not only run on all major mobile platforms but also be flexible and scalable for future tech innovations.

Solution

Taking note of the challenges, MaxMobility decided to build and deploy a mobile trading application, Portfolio Manager for ICICI Direct. The foundation of the platform was access to real-time stock info upon which we built a complete and secure mobile trading application. It enabled the end-customers to use their mobile phones to -

Track stock prices on a real-time basis.
Execute instant stock sales and purchases.
Monitor closely live status of their current portfolio.
Calculate real-time profit.
Keep an eye on price movement trends.
Receive Expert Tips and investment advice.
Mark their preferences in settings for automatic execution of trades.

Business Results

The end-users found our high-quality application easy to set up, configure and use.
Portfolio Manager allowed the traders to connect to their brokerage firm in a new and effective way.
The application to trade from anywhere gave users a huge advantage in a market where correct timing holds the key to profits.
The traders also appreciated the stock ticker that gave them real-time quotes and helped them to make an informed decision.
There was a reduction in integration time and costs for brokers.
In addition to the highest levels of SSL encryption, registered mobile number and 2FA authentication provided a completely secure trading environment.
There was not only support for all major handsets and networks but the application was also flexible enough to allow frequent upgrades to suit new handset types and platforms.

More Success Stories

See how MaxMobility helped TATA Docomo to establish DoBig as a thought leadership platform and engage industry leaders with a single app.

See how MaxMobility helped Ambuja Neotia to brand their luxury residential project and generate leads with a single app.

See how Spencer's generated thousands of enquiries and optimised supply chain performance with the solution provided by MaxMobility.

Coca-Cola, one of the world's largest beverage companies, faced extreme challenges in managing their SalesForce and the distribution network. Max Mobility came up with a GPS-based mobile solution for them, which facilitates smoother distribution cycle and manages the SalesForce on a real time basis.

See how Delhi Public School Ruby park ensured the safety of their students on school buses and relieved their parents from worry with our location based tracking system, Maxtrack.

This Durga Puja its time to celebrate, connect with friends, find Puja pandals near you, know more about the rituals, Puja timings, themes and participate in contests with awesome surprises as part of IOCelebration App

Product Name

Portfolio Mananger

Client

Industry

Telecom Service

Platforms

Business Situation

Challenges

Solution

Business Results

More Success Stories

See how MaxMobility helped TATA Docomo to establish DoBig as a thought leadership platform and engage industry leaders with a single app.

See how MaxMobility helped Ambuja Neotia to brand their luxury residential project and generate leads with a single app.

See how Spencer's generated thousands of enquiries and optimised supply chain performance with the solution provided by MaxMobility.

Coca-Cola, one of the world's largest beverage companies, faced extreme challenges in managing their SalesForce and the distribution network. Max Mobility came up with a GPS-based mobile solution for them, which facilitates smoother distribution cycle and manages the SalesForce on a real time basis.

See how Delhi Public School Ruby park ensured the safety of their students on school buses and relieved their parents from worry with our location based tracking system, Maxtrack.

This Durga Puja its time to celebrate, connect with friends, find Puja pandals near you, know more about the rituals, Puja timings, themes and participate in contests with awesome surprises as part of IOCelebration App

See how Airtel deployed MaxMobility's portfolio manager for adding a new vertical to their Value added services.

See how MaxMobility’s Mobile Radio Application assisted a leading telecom service operator in adding another dimension to its Value Added Services.

See how a financial services provider deployed our stock trading platform to widen and strengthen its customer base

See how MaxMobility’s Field Service Management application enabled a leading satellite television company to optimize its field workforce

Request For Quote