Business Situation

An immense and still-growing mobile network penetration opened up a huge possibility for mobile trading in India. With advancements in mobile phone technology and better wireless infrastructure, the need of the hour was approval of market regulators. When the approval came out, our client, ICICI Direct decided to make inroads into the vast mobile subscriber base and turn every stock market follower into an active participant.

Challenges

With growth and operating costs reduction on its mind, ICICI Direct wanted a comprehensive and secure mobile trading platform. User access to secure, disruption-proof and smooth trade transactions was the client’s main concern. Real-time stock quotes were intrinsic for this mission-critical application. ICICI Direct was looking for a robust application that would not only run on all major mobile platforms but also be flexible and scalable for future tech innovations.

Solution

Taking note of the challenges, MaxMobility decided to build and deploy a mobile trading application, Portfolio Manager for ICICI Direct. The foundation of the platform was access to real-time stock info upon which we built a complete and secure mobile trading application. It enabled the end-customers to use their mobile phones to –

Track stock prices on a real-time basis.
Execute instant stock sales and purchases.
Monitor closely live status of their current portfolio.
Calculate real-time profit.
Keep an eye on price movement trends.
Receive Expert Tips and investment advice.
Mark their preferences in settings for automatic execution of trades.

The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.

The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.

Business Results

The end-users found our high-quality application easy to set up, configure and use.
Portfolio Manager allowed the traders to connect to their brokerage firm in a new and effective way.
The application to trade from anywhere gave users a huge advantage in a market where correct timing holds the key to profits.
The traders also appreciated the stock ticker that gave them real-time quotes and helped them to make an informed decision.
There was a reduction in integration time and costs for brokers.
In addition to the highest levels of SSL encryption, registered mobile number and 2FA authentication provided a completely secure trading environment.
There was not only support for all major handsets and networks but the application was also flexible enough to allow frequent upgrades to suit new handset types and platforms.

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Business Situation

Challenges

Solution

Business Results

The Solution

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