The Delhi Public School, Ruby Park is one of the few schools in Kolkata that provide top-notch educational infrastructure to its students. This included an efficient school transport, serviced by a fleet of buses that follow stringent safety regulations. However, traffic problems and erratic driving have increasingly become causes of concern for the school and the parents. Uncertain and late arrivals, overspeeding and missing the bus were some common complaints.

Business Situation

Delhi Public School, Ruby Park needed a system that would enable a safe journey for the kids by tracking and monitoring the buses as well as messaging their estimated time of arrival (ETA) at designated stops.

The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.

The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.


    The Solutions

    We deployed MaxTrack School Bus Tracker, our award-winning location-based solution that gave the client a greater degree of control over student safety on school buses. Our Child and Bus Tracking Application gave the authorities a chance to be proactive about safety issues by —

    • Installing a GSM-GPS device to track continuously the location of the bus.
    • Creating an online interface that the school could access for real-time information on current speed, distance travelled during the day, number/duration/location of stoppages en route and students’ entry and exit locations/ time, attendance records.
    • Providing estimated time of arrival (ETA) of buses at designated stops/school.
    • Providing SMS alerts/live and history reports for daily movement summary, specific exception events like over-speeding, panic button alerts – in the case of emergency.
    • Giving SMS alerts to parents about the time of arrival of the school bus at stops and when it reaches the school. Parents can also track the current location of the bus through SMS.

The Solution

Business Results

Besides setting new standards for student safety, the school got an unprecedented control over every aspect of their fleet of buses:

  • Complete visibility of their fleet – through a user-friendly online interface, the school now tracked and recorded fleet usage and performance.
  • Bus travel safer for kids – Cases of overspeeding and rash driving reduced drastically after the solution was deployed. There were no unnecessary detours and undue stoppages as drivers came under scrutiny.
  • Student attendance also came under the scanner with the generation of automated reports of their boarding, disembarking time.
  • It gave peace of mind to parents who could now text “TRACK” to a number and get current location of the bus. Moreover, they could also get instant alerts when –
    • The bus came to pick up or drop the child.
    • The child reached school.
    • The child left the bus at any stop other than the regular one.
    • The bus had any undue stoppage or took another route.
    • There were emergencies / rescheduling of buses.

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