A recent ABI Research report highlighted a new trend the arrival of which MaxMobility had been keenly anticipating. The report forecasted that by 2016 cloud-based mobile streaming would become a more preferred way to access music than owning albums or songs. Tata Docomo was also looking for better ways to target music enthusiasts and add mobile music as another differentiator in the industry. As faster mobile internet services came into play, time was ripe to launch a mobile music streaming application with a unique array of features that would attract and actively engage music fans.
MaxMobility developed a truly innovative product that went beyond providing access to a huge music library. It also gave users a new way to connect to hundreds of radio stations and enjoy live streaming of music. The Mobile Radio service enabled the subscribers to:
The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.
The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.