Business Situation Spencer's is one of the most preferred brands of India and enjoys a reputation for its premium quality products and customer services. In Kolkata, Spencer's have set up multiple stores at the busiest parts of the city, catering to thousands of customers each day.
Those outlets, along with the Grocery and food items, sell the premium quality wine. Because of good reputation and product quality, such wine stores soon became popular within a short span of time after the launch.
In 2014, Spencer's Kolkata decided to test a new business model; the pivotal point being a mobile application through which clients could browse through the Liquor stores and place their orders, to get it delivered to their homes.