Spencer’s is one of the most preferred brands of India and enjoys a reputation for its premium quality products and customer services. In Kolkata, Spencer’s have set up multiple stores at the busiest parts of the city, catering to thousands of customers each day.
Those outlets, along with the Grocery and food items, sell the premium quality wine. Because of good reputation and product quality, such wine stores soon became popular within a short span of time after the launch.
In 2014, Spencer’s Kolkata decided to test a new business model; the pivotal point being a mobile application through which clients could browse through the Liquor stores and place their orders, to get it delivered to their homes.
The app required being easy to use, flexible with back-end support of an agile supply chain management, to be a success.
Agile supply chain required a detailed overview of the sales process and human resource utilisation. For that, restructuring sales team hierarchy was necessary without overburdening anyone.
Moreover, the concept was relatively new in Kolkata; the user experience had to be of premium quality. Had the users not enjoyed browsing through, the entire plan would have fallen through.
The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.
The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.
The acceptance of the mobile application based business model had exceeded the expectation and it is still serving very well. So far, the application has been downloaded tens of thousands of times and thousands of inquiries have been placed through it.
Because of transparency of sales operation, the efficiency of supply chain and optimum usage of the human resource have also improved. Briefly, based on the success metrics involved, MaxMobility successfully helped Spencer’s to achieve their business target and stay ahead of the competition.