X

Overview

Ambuja Neotia is one of the respected real estate companies in Eastern India. The company has already completed some of the landmark projects in the heart of Kolkata; including Eco-Space Business Park, Udayan, Ffort Raichak etc.

Utalika Luxury, an attempt to create harmony between living space and nature, is one of the ambitious projects of Ambuja Neotia.

Business Situation

  • Ambuja wanted to include a fast performing and user-friendly application as the spearhead of their Utalika marketing strategy. Like any large endeavour, Ambuja had the following challenges to overcome.
  • To deliver the virtual view of the property: The proper virtual view through the app could help the prospective clients to view the property on their devices without coming to the site in person.
  • To offer a mobile brochure: From a client’s perspective, mobile brochures are more convenient. They could know about the details of the property with a finger swipe and save a significant amount of time.
  • To promote Brand Utalika: Ambuja intended to promote Utalika luxury through a mobile application for both of attracting target customers and inspiring word-of-mouth marketing.

The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.

The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.

    The Solution

    • 360° Virtual view option: For providing a complete virtual view of the property to the app user. The client can zoom and rotate for getting a closer view of different parts of the property.
    • Mobile Brochure: : The application itself works as a complete mobile brochure. The client can view the location of the project, specification and details of amenities through the application. Brochure and other important documents are also available inside the app for download.
    • Social sharing: People are usually much open to making any purchase based on their friends’ recommendation. That is why MaxMobility included Social sharing option for word-of-mouth marketing and branding without aggressive marketing.
    • Cross-Platform mobility Solution: MaxMobility developer team decided to develop native apps for two different platforms; Windows and iOS for faster performance and enhanced user experience. The designer team utilised the elements of native OS and familiar designs so that delegates feel comfortable while using the app.

The Solution

Business Results

Combined with the digital marketing efforts, the Utalika Luxury application yielded very promising results. For Utalika Luxury phase-I, so far the app has been downloaded over 500 times.

The potential buyers used both contact number and inquiry form to ask for details information. So far, a few hundreds of inquiries are placed through the in-app contact form only.

Since Utalika Luxury is launching phase II, the more inquiry would come through the application soon.

Other stories

Coca-Cola, one of the world’s largest beverage companies, faced extreme challenges in managing their SalesForce and the distribution network. Max Mobility came up with a GPS-based mobile solution for them, which facilitates smoother distribution cycle and manages the SalesForce on a real time basis.

Read More

See how MaxMobility helped TATA Docomo to establish DoBig as a thought leadership platform and engage industry leaders with a single app.

Read More

See how MaxMobility helped Ambuja Neotia to brand their luxury residential project and generate leads with a single app.

Read More

See how Delhi Public School Ruby park ensured the safety of their students on school buses and relieved their parents from worry with our location based tracking system, Maxtrack.

Read More


Madura Coats has a huge SQA list for which the Order Collection is an immense task. Bringing agility on the field by providing important sales information and update on the go whenever, wherever.

Read More

Keventer has been a dominating brand in the Food Processing Industry. Tracking the Primary, Secondary and Tertiary Sales became a much-needed activity for them. See how MaxMobility helped Keventer to increase their On-field Sales Performance with the help of a unique Sales Force Automation app, GoSales.

Read More

See how MaxMobility helped Jubilant to increase their On-field Sales Performance with the help of a unique Sales Force Automation app, GoSales.

Read More

This Durga Puja its time to celebrate, connect with friends, find Puja pandals near you, know more about the rituals, Puja timings, themes and participate in contests with awesome surprises as part of IOCelebration App

Read More

With advancements in mobile phone technology and better wireless infrastructure, the need of the hour was approval of market regulators. See how Airtel deployed MaxMobility’s portfolio manager for adding a new vertical to their Value added services.

Read More


Transforming the entire sales process by digitizing the entire sales process seamlessly

Read More

See how Spencer’s generated thousands of enquiries and optimised supply chain performance with the solution provided by MaxMobility.

Read More

See how MaxMobility helped Big Cola to increase its On-field Sales Performance with the help of a unique Sales Force Automation app, GoSales.

Read More

See how MaxMobility’s Mobile Radio Application assisted a leading telecom service operator in adding another dimension to its Value Added Services.

Read More

See how a financial services provider deployed our stock trading platform to widen and strengthen its customer base

Read More

See how MaxMobility’s Field Service Management application enabled a leading satellite television company to optimize its field workforce

Read More

Request For Quote