Business Situation

Ambuja wanted to include a fast performing and user-friendly application as the spearhead of their Utalika marketing strategy. Like any large endeavour, Ambuja had the following challenges to overcome.
To deliver the virtual view of the property: The proper virtual view through the app could help the prospective clients to view the property on their devices without coming to the site in person.
To offer a mobile brochure: From a client’s perspective, mobile brochures are more convenient. They could know about the details of the property with a finger swipe and save a significant amount of time.
To promote Brand Utalika: Ambuja intended to promote Utalika luxury through a mobile application for both of attracting target customers and inspiring word-of-mouth marketing.

The Solution

360° Virtual view option: For providing a complete virtual view of the property to the app user. The client can zoom and rotate for getting a closer view of different parts of the property.
Mobile Brochure: : The application itself works as a complete mobile brochure. The client can view the location of the project, specification and details of amenities through the application. Brochure and other important documents are also available inside the app for download.
Social sharing: People are usually much open to making any purchase based on their friends’ recommendation. That is why MaxMobility included Social sharing option for word-of-mouth marketing and branding without aggressive marketing.
Cross-Platform mobility Solution: MaxMobility developer team decided to develop native apps for two different platforms; Windows and iOS for faster performance and enhanced user experience. The designer team utilised the elements of native OS and familiar designs so that delegates feel comfortable while using the app.

Business Results

Combined with the digital marketing efforts, the Utalika Luxury application yielded very promising results. For Utalika Luxury phase-I, so far the app has been downloaded over 500 times.

The potential buyers used both contact number and inquiry form to ask for details information. So far, a few hundreds of inquiries are placed through the in-app contact form only.

Since Utalika Luxury is launching phase II, the more inquiry would come through the application soon.

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Product Name

Utalika

Client

Industry

Real Estate

Platforms

Overview

Business Situation

The Solution

Business Results

More Success Stories

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See how MaxMobility helped Ambuja Neotia to brand their luxury residential project and generate leads with a single app.

See how Delhi Public School Ruby park ensured the safety of their students on school buses and relieved their parents from worry with our location based tracking system, Maxtrack.

Madura Coats has a huge SQA list for which the Order Collection is an immense task. See how MaxMobility helped Madura Coats to eliminate the Order Collection issues and increase its On-field Sales Performance with the help of a unique Sales Force Automation app, GoSales.

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