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Overview

Coca-Cola, one of the world’s largest beverage companies, faced extreme challenges in managing their SalesForce and the distribution network. Max Mobility came up with a GPS-based mobile solution for them, which facilitates smoother distribution cycle and manages the SalesForce on a real time basis. It reduced the communication time or delivery time between the real-time market requirement and the company thus providing a customer satisfaction as well as the company growth.

Business Situation

The food and beverage industry have witnessed cut-throat competition in the recent years. There are rival players in the market offering similar products at competitive prices. MaxMobility’s intelligent mobility solutions help businesses get a firm grip on the market. This is done by improved field management and coordinating retail activities. As far as this industry is concerned, prompt delivery of products helps in improving the bottom line. The Coca-Cola managed their field executives manually, which was a tiring and time-consuming task. The process was not automated and lacked required tools. This delayed the delivery of products to the retail outlets. This is the reason the Coca-Cola was looking for an effective location intelligent solution to improve its workforce productivity.

The 1st event, held in Bangalore, had the best minds of the Indian business world speaking about the disruptive technologies. The entire event was broadcast live on YouTube.

The 2nd event, held at Pune saw an increase in a number of app downloads and online engagement. The graph of DoBig’s success remained increasing since then. During 2015-2016, DoBig events were held in 7 cities and were very successful.

    The Solution

    MaxMobility implemented the concept of location based solution or LBS for the automation of on-field staff. This enabled quick delivery of products by real-time monitoring of the workforce. Ultralite is one such solution, which provided Coca-Cola with automated tools. This facilitated the distribution, supply chain, and capturing of significant information such as effective maintenance of sales order real time.

    Business Results

    Appropriate and quick geo-tagging of retail outlets

    Plotting of the visit points on the map for successful planning

    Effective checking and measuring of attendance of the field staff

    Ascertaining whether a staff has been able to visit a remote location

    Details pertaining to activities of workforce can be accessed from anywhere, anytime

The Solution

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