The global sales force automation market is
expected to reach $7,773 million by 2023, growing at a CAGR of 10.6% from 2017.
A sales force automation app allows companies to automate processes such as
invoice generation, lead tracking, managing orders, and track teams in
real-time. Sales force automation tools empower sales teams to work more
efficiently than they can ever, without it. These solutions offer features such
as sales forecasting, analytics, and data visualization to streamline the
entire sales process and digitize sales.
Mobile sales force automation software are
rising in popularity, thanks to the mobile workforce of today. The global
mobile workforce is set to increase from 1.52 billion in 2017- accounting for
almost 40 percent of the entire workforce, to 1.88 billion in 2023- accounting
to over 43 percent of the entire working population.
The latest mobile devices are able to meet all
needs of this growing population, which is why organizations want their sales
teams to get onboard a mobile platform which can help them work from anywhere
in the world.
Sales Force Automation Tools & Consumer Electronics Companies:
The electronics products industry is the most
flourishing and diversified sector comprising of suppliers, manufacturers,
electricians, engineers, equipment manufacturers, and trade unions. Since
flexibility is crucial in such an environment, the field service automation
software for this industry should be intelligent, centralized, and responsive.
Sales executives in the consumer electronics
space are using technology to gain a competitive edge in this highly
competitive global market. When sales reps have in-depth insights about their
buyers, they manage customer relationships effectively and have more productive
However, sales reps in the consumer electronics
sector only consider technology in a supporting role, for they are not IT
experts. Most sales force automation tools available in the market are too much
for the less technically bent sales reps. Here comes the resistance to change!
Get an easy-to-use customized sales force
automation software built only for you!
While sales executives want to bring in
positive outcomes that technology serves, they don’t want to unnecessarily
experiment with technology for the sake of it. This is why some consumer
electronics companies are not utilizing their sales technology to its full
potential. The solutions they have are hard to learn, unintuitive, and complex.
Consider a case:
Let’s say, a sales rep plans a visit to nearby
local stores to check compliance with distribution, pricing, and promotions.
They would also want to gather activity on the sidelines about competitive
products and give information about upcoming promotions.
When these tasks constitute different parts of
their sales force automation app, they would obviously find the entire process
difficult and frustrating. The solution is for companies to empower their sales
reps with a customized sales force automation solution that offers an intuitive
What Happens with the Right Sales Force Automation Solution?
With a customized, feature-rich, and seamless
sales force automation tool, here’s what sales reps can achieve-
Explore some of the features of a sales force automation software for consumer electronics companies:
- Better visit planning - When sales reps are given easy access to the
data and application they need, it helps them plan a visit in the right order.
This, instead of them having to fish for the function they are trying to
implement or search frantically for the part of the app that captures data. A
streamlined app would give them more time to strategize each visit.
- Improve visit productivity - When sales reps in
consumer electronics visit a store, they have a list of objectives to fulfill
and a time crunch. It’s tedious to ensure the pricing and positioning of
products is optimal. Moreover, they need to discuss the results of promotions
with the store manager and record each part of the process for further
analysis. Sales force automation software are making these visits more productive
for sales reps as their managers can inform them in real-time about
high-priority promotions and products. With an intuitive app, this data can be
combined with a store’s history and gaps can be discovered in the course of
- Harness the perfect store - Consumer electronics
companies define a perfect store by the way it promotes and positions their
products to optimize sales. This tag is given to any store after measuring a
few key KPIs such as shelf share, pricing compliance, promotion compliance,
out-of-stock rates, and so on. Consumer electronics companies can empower their
sales reps to immediately view the key KPIs for each store through their app
instead of having to go through a long list. This can result in more sales by
saving time and effort.
- Field force tracking
- Attendance management
- Order booking and management
- Payment collection
- Competition tracking
- Audits and surveys
- Reporting and dashboards
These applications of an SFA software can
streamline processes for sales reps in consumer electronics companies and
simplify operations for them. In turn, sales reps can do their work more
efficiently and yield better results in terms of sales and revenue!
SFA Mobile App Development Company in Kolkata, India Catering to Global Businesses:
The benefits of SFA software for consumer
electronics are clear. But, these advantages can only be realized in a solution
when it is meticulously developed by an expert team of developers and
We house such a team at Maxmobility
. Along with
our professional developers, our designers, and product consultants, you can
expect to get a solution that would work on your unique needs and cater to your
When you get an off-the-shelf sales force
automation solution, you might need to customize it to suit your needs, or
worse, compromise with your application as it simply wasn’t built keeping your
sales reps in mind.
We believe every business is different.
Therefore, we consult you on the possible roadmap, chalk out a strategy, and then
build an SFA software only for you.
Ready to transform your sales process? Reach
out to us today!