About the Client

In 2009, Tata Docomo emerged as a leading name in the field of Telecommunication providers in India. The brand emerged as a merger between Tata Teleservices and NTT Docomo. By 2011, it had established itself as one of the most widely used private operators for 3G services in the country. In 2012, Tata Docomo was recognised as the "Best Utility VAS Service Provider" and "Best Mobile Broadband Service Provider” by the prestigious US-based market research company Frost & Sullivan. This was a major milestone in a journey that is widely acclaimed and filled with more awards and recognition.


  • Industry
    Telecom Service
  • Apps Downloads
  • Platforms

About the ‘DoBig’ initiative

In the year 2014, Tata Docomo and CNBC TV18 organised ‘DoBig,’ a series of events that would serve as a thought leadership platform for business luminaries to exchange ideas, thoughts, and views on emerging market trends. The ‘DoBig’ initiative had a very inspiring vision behind its inception. It had to serve a dual motto of creating a platform that would not only encourage the exchange of valuable information and insights by inspiring leaders, but also be highly informative and engaging for the audience. The aim was to collectively lead the panelists and the audience towards a journey through latest innovations in business, market trends, and social media influence. Most importantly, the aim was to provide them with a platform that would expound on evolving business theories of the day, and be a platform that they could rely on for correct and latest information.

Project Challenges

Charles R. Swindoll once rightly said,

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

As trailblazers in the field of Digital Transformation & Mobile App Development in Kolkata, India, we at MaxMobility strongly adhere to this motto of turning project challenges into the leading points of our success stories. The ‘DoBig’ project came with its own set of challenges, but the overarching one was - how do we optimize audience engagement for an event of this scale?

We understand any exchange of value is a two-way street. Our clients did not want this event to be just another unidimensional discourse with no audience participation. What we needed to create was a platform that could tie in the interactive element of the project, making it an inclusive and engaging experience for all. After extensive brainstorming, we simplified it down to these:

  • 01
    Required employing the best Mobile App Development & Digital Transformation Services to create a digital platform with engaging features. We needed to make it an immersive experience for the panelists as well as the audience.
  • 02
    Making the experience more immersive by letting everyone know the speaker profile.
  • 03
    Creating an entirely different platform that would not restrict audience participation. This needed us to come up with new kinds of innovation that would make this memorable and do justice to the cause.

Boosting engagement for the DoBig events

Watch how we developed a trailblazing platform that skyrocketed engagement for the DoBig events!

The MaxMobility Solution

MaxMobility employed its leading edge Mobile App Development Services to create a state of the art platform that could achieve and ensure maximum audience engagement. We introduced the following innovative features that created a resounding echo within the target audience and leaders:

  • Live Webcast Option
    Users used this option widely and even participated and contributed to the event. It helped them feel connected to the event, and enhanced engagement and attentiveness.
  • Speaker Details
    This enabled settling the identity of the leading panelists, so the audience could relate better to the context and understand their background and contributions.
  • Live Polling
    This engaging tool gave delegates the option of casting their votes on leading issues and enquiries directly through the application.
  • Raise Question
    This is another MaxMobility innovation that enabled delegates to raise questions without interrupting the ongoing speech. This promoted a healthy participation that optimized the quality of the discussions immensely, making it an inclusive and spirited session of exchange of insights.

The Impact

Needless to say, with the best Mobile Application Development Services innovating solutions at every juncture, the event was a major success.

  • 01

    The events spanning across India were a major success. With enhanced app features, the download rates skyrocketed to over 15, 215 on Android and IOS platforms.
  • 02

    Our interactive app features saw a phenomenal boom in audience engagement. Questions polled soared and the total number of answered polls came down to a whopping 1136 and 1305 for 2015 and 2016 respectively.

Since then the ‘DoBig’ initiative has only seen forward movement in terms of quality of panelists, audience interest, event discussions on top forums, and of course an ever-increasing number of app downloads and engagement. During 2015-2016 alone, the DoBig events held in 7 different cities were highly engaging and successful.

Some transformations we are proud of