Executive Summary

Coca-Cola Bhutan Tashi Limited, the exclusive supply chain and distribution partner of Coca-Cola in Bhutan, faced operational challenges in managing its nationwide distribution network.

Inefficiencies in inventory tracking, sales monitoring, and promotional execution hindered business growth. To address these challenges, they implemented MaxMobility’s GoSales Distribution Management System (DMS).

The result?
A 90% stock accuracy, 85% reduction in billing errors, and a 15% increase in pre-orders within a year—empowering Coca-Cola Bhutan with end-to-end supply chain visibility and automation.

Snapshot

  • CLIENT
  • Industry
    FMCG
  • Apps Downloads
    2000
    +
  • Platforms

Challenges: Overcoming Distribution Roadblocks

As the sole distributor of Coca-Cola products in Bhutan, Tashi Beverages plays a crucial role in ensuring smooth supply chain operations. However, before adopting GoSales DMS, they faced significant operational bottlenecks:

  • 01

    Inefficient Field Sales Performance Monitoring

    a)

    The lack of real-time tracking meant sales teams operated without clear performance insights.

    b)

    Inconsistent order-taking and route planning led to delays in product deliveries.

  • 02

    Poor Inventory & Secondary Sales Visibility

    a)

    The distributor had limited real-time insight into product movement beyond primary distribution.

    b)

    Frequent stockouts or overstocking led to inefficiencies in fulfilling retailer demand.

  • 03

    Manual & Error-Prone Distributor Operations

    a)

    Billing errors, order mismatches, and delays in invoicing slowed down operations.

    b)

    Promotions and bulk discounts were difficult to track, causing leakages in sales schemes.

  • 04

    Lack of Performance Metrics & Data-Driven Decisions

    a)

    There was no centralized performance tracking system for distributor efficiency, delivery turnaround time (TAT), or fulfillment ratios.

    b)

    Without real-time reporting, business leaders made decisions based on outdated data.


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coca-cola-bhutan
By integrating GoSales DMS, Coca-Cola Bhutan transformed its supply chain operations, ensuring seamless sales execution, inventory accuracy, and distributor efficiency. The results reflect not only improved operational precision but also greater market responsiveness and business growth.

Solution: How GoSales DMS Transformed Distribution Operations

To eliminate these inefficiencies, Coca-Cola Bhutan implemented MaxMobility’s GoSales DMS, a comprehensive solution designed to digitize and optimize distribution management.

  • Real-Time Field Sales Performance Monitoring
    a)

    Equipped sales teams with a mobile-based tracking system for better route planning, order efficiency, and customer engagement.

    b)

    Ensured real-time order capturing and execution, reducing delays and miscommunication.

  • Enhanced Inventory & Secondary Sales Visibility
    a)

    Provided live stock updates at distributor and retailer levels, preventing overstocking and stockouts.

    b)

    Enabled better demand forecasting by tracking secondary sales movement.

  • Automated & Error-Free Distributor Operations
    a)

    Digitized invoicing and billing processes, reducing human errors by 85%.

    b)

    Automated bulk promotion execution, ensuring 99.99% accuracy in discount allocations and sales schemes.

  • Centralized Performance & Data Analytics
    a)

    Offered real-time tracking of distributor KPIs, including delivery turnaround time (TAT) and fulfillment ratios.

    b)

    Integrated a data-driven dashboard for quick, informed decision-making.


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coca-cola-bhutan

Results: Measurable Success & Business Growth

The implementation of GoSales DMS delivered exceptional improvements in Coca-Cola Bhutan’s distribution efficiency:

  • 01

    90% Stock Accuracy
    Eliminated stock mismatches with real-time inventory management.
  • 02

    85% Reduction in Billing Errors
    Automated invoicing and order processing reduced manual entry errors.
  • 03

    99.99% Automation of Bulk Promotions
    Promotions and discounts were applied seamlessly without manual intervention.
  • 04

    15% Increase in Pre-Orders within a Year
    Improved visibility and distributor efficiency led to higher sales volumes.

This case study showcases how GoSales DMS can revolutionize distribution management, delivering tangible business benefits for FMCG and CPG companies seeking to enhance their supply chain operations.
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