Success Stories - Greenlam CRM

Executive Summary

Greenlam Laminates Ltd. , India's leading laminate manufacturer, is committed to sustainable and ethical sourcing of wood through structured farmer partnerships and plantation development initiatives.

Through structured partnerships with farmers, the company encourages the cultivation of specific timber species suitable for its manufacturing needs. Farmers receive guidance,technical support, and access to best practices in plantation management, ensuring both economic viability and ecological integrity.

By sourcing wood from managed, farm-grown plantations rather than natural forests, Greenlam not only reduces its environmental footprint but also contributes to rural livelihood generation and long-term biodiversity conservation.

Challenges

01

Manual & Duplicate Customer Acquisition Funnel

Greenlam’s plantation acquisition sales teams primarily relied on Excel sheets and manual logs to record customer’s (farmers) interactions, land details, and crop readiness, leading to data duplication and a lack of visibility across hierarchy.
02

Lack of Visibility into On-Field Operations:

In Greenlam plantation acquisition sales teams, there was no existing centralized system in place to track the acquisition funnel from “identified” to “booked” customers (farmers) or to monitor sales field teams’ pre journey plans (PJP), attendance, and inspection visits.
03

Assessing Wood Yield for Consistent Supply Chain:

Geo-tagging, inspection details, and plantation records were manually handled by Greenlam plantation acquisition sales teams, making it difficult to assess potential yield and ensure traceable sourcing.
04

Expense & Conveyance Governance:

Greenlam’s manual, paper-based expense management resulted in administrative inefficiencies and delayed approvals, creating major challenges in controlling operational costs.

While managing over 2,000 field professionals and a vast network of farmers, influencers, and partners across India, Greenlam’s leadership has faced one fundamental question:

“How can we achieve the same consistency, precision, and quality in our field operations that we uphold in our products?”

This case study explores Greenlam’s journey from operational challenges to measurable success, highlighting how the company has redefined reliability in the digital age.

How MaxMobility has solved their problems

MaxMobility has developed an intuitive Plantation Customer Relationship Management (CRM) Platforms for Customer acquisitions. This CRM has a Responsive Web portal & Mobile App interface which are IOS, Android.

Custom Plantation CRM for End-to-End Customer Lifecycle

MaxMobility has helped Greenlam’s sales, advisory, and cluster teams to manage the entire customers (farmers) acquisition lifecycle from initial contact to final onboarding.
Digital Customers Logbook & Geo-Mapped Land Records

Through Digital Customer’s Logbook each customer's (farmer) land can be now geo-tagged, inspected, and digitally logged within the CRM , enabling continuous visibility and data-driven decision-making.
Integrated Solution with Role-Based Dashboards

Maxmobility’s connected system for Admins, Cluster Incharges, and Sales Personnel includes features like PJP planning,attendance, meeting tracking, expense management, and inspection journals integrated with ERP and SAP.
Automated Expense & Conveyance Solutions

Maxmobility’s built-in digital approval workflow enables their field teams to seamlessly submit,track,and reconcile expenses,minimizing delays,errors,and administrative overhead while enhancing cost control.

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Impact

01

Operational Transparency
100% visibility into the plantation acquisition pipeline.
02

Onboarding Efficiency
50% faster farmer qualification and registration.
03

Digital Adoption
100% mobile-based field activity tracking (geo-tagged).
04

Data Accuracy
90% reduction in manual data errors through digital capture.
05

Sustainability Alignment
Continuous wood supply is ensured through a qualified and traceable network of farmers.