About the Client

ENKON Information Systems Inc
Discover how our land and environmental management solutions are sharper, faster, and smarter. ENKON Information Systems Inc. (ENKON) delivers leading-edge land and environmental management systems with our Integral-LIS application suite. Designed to make your workflow more efficient, our out-of-the-box and custom software solutions provide flexible computing capabilities, allowing you to work at your desk, or offline in the field. The Integral-LIS application suite gives you the freedom to work where and when you need to, so you never miss a key deliverable or deadline again.

Spencer’s Retail Limited
part of RP Sanjiv Goenka Group, is a multi-format retailer providing a wide range of quality products across categories such as food, personal care, fashion, home essentials, electrical and electronics to its key consumers. Specialty sections such as Spencer’s Gourmet, Patisserie, Wine and Liquor, and the recently launched Epicuisine section are some of the key differentiators in our hypermarket stores.


  • Industry
  • Apps Downloads
  • Platforms

Business Situation

The ability to identify in-store shoppers and provide them with hyper-contextual information has been the holy grail for most of the large retailers and hyper markets. This not only provided superior digital experience to shooters but provided retailers with useful information on their shoppers behaviors and results in targeted messaging to shoppers at point of purchase. Implementing such a solution is a huge technical challenge as it involves complex technology elements and algorithms like Beacons, Artificial Intelligence and In-store location tracking among other things. MaxMobility took the challenge and implemented a seamless solution to help achieve the objectives.

The MaxMobility Solution

MaxMobility conceptualized and implemented an innovative Proximity Marketing solution by integrating the following components:

  • An Android Tab that was attached to the physical carts
  • Bluetooth Low Energy based beacons
  • A robust app on the tablet that was capable of in-store tracking, barcode scanning capability to display product pricing etc, dynamic advertising rendering basis a complex algorithm to display hyper contextual ads of all formats text, video, info graphic etc.
  • A consumer app to create and manage their shopping list
  • An Admin panel to configure dynamic advertising, beacon geofencing , and analytics of shopping patterns

Some transformations we are proud of