Executive Summary

Coca-Cola India operates through Superior Drinks Pvt. Ltd. (SDPL), established in 1991, serves as a trusted franchise bottler for The Coca-Cola — a diversified conglomerate with strong expertise in beverages and industrial manufacturing — SDPL has consistently upheld Coca-Cola’s legacy of delivering world-class beverages.

Snapshot

  • CLIENT
  • Industry
    FMCG
  • Apps Downloads
    2000
    +
  • Platforms

Challenges

  • 01

    Cooler Outlet Presence Verification:

    Lack of a reliable system to ensure coolers were present at designated outlets.Difficulty in tracking which assets were placed in specific outlets, leading to inventory mismatches and operational inefficiencies.

  • 02

    Cooler Condition Monitoring:

    Insufficient monitoring of cooler conditions, including breakage or malfunctioning. Inability for field executives to report issues and raise complaints in real-time, resulting in delays in servicing and repair.

  • 03

    Data Accuracy Challenges:

    Inconsistent and inaccurate data regarding asset placements, leading to poor decision-making.Manual processes prone to human error, further exacerbating the reliability of asset information.

  • 04

    Unorganized Process Flow:

    Unstructured workflows for cooler placement, pullout, and replacement. Lack of standardized processes resulting in severe delays and data inconsistencies.

  • 05

    Control of Checks and Balances:

    Absence of effective mechanisms to control and validate asset tracking processes, leading to operational gaps.

  • 06

    Improper Serial Number Tagging:

    Serial numbers of coolers were not tagged properly, leading to an unavailability of records.Mismatch in records of the assets’ locations and their actual placement.

  • 07

    Monitoring of Executive Visits:

    Inadequate tracking of visits by asset executives and sales executives.Lack of accountability and visibility into field operations, impacting overall asset performance.


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Superior AMS
By implementing GPS-based monitoring, automated workflows, and real-time condition tracking, SDPL reduced operational inefficiencies and gained complete visibility over their field operations.

GoSales Solution

  • Real-Time Asset Tracking:
    a)

    GPS-enabled tracking to ensure coolers are present in designated outlets.

    b)

    Automated alerts for cooler movement or unauthorized relocations.

  • Condition Monitoring:
    a)

    Integration of dashboard to monitor cooler health and performance.

    b)

    Mobile app functionality for field executives to instantly report issues and raise complaints.

  • Data Centralization:
    a)

    Cloud-based AMS for centralized data storage, enabling real-time updates and accuracy.

    b)

    Standardized data entry processes to minimize errors and discrepancies.

  • Workflow Automation:
    a)

    Digital workflows for cooler placement, pullout, and replacement, ensuring timely execution and reducing delays.

  • Enhanced Checks and Balances:
    a)

    Automated validation mechanisms for serial number tagging and asset tracking.

    b)

    Comprehensive audit trails to ensure accountability.

  • Executive Monitoring:
    a)

    GPS-based monitoring of field and sales executives’ visits to outlets.

    b)

    Detailed reports on visit frequency and performance metrics.


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Superior AMS

Impact

After implementing MaxMobility’s asset management solution, Superior Drinks Pvt. Ltd. achieved remarkable improvements in their operations:

  • 01

    45% Enhanced Efficiency:
    Reduced time spent on manual asset tracking and outlet management by 45%.
  • 02

    60% Improved Accuracy:
    Geocoding and real-time audits minimized errors in asset and outlet location tracking by 60%.
  • 03

    35% Streamlined Approvals:
    Automated workflows expedited approval processes, reducing delays by 35%.
  • 04

    50% Customer Satisfaction:
    The CRM module improved complaint resolution times by 50%, leading to higher customer satisfaction rates.

This case study showcases how GoSales AMS can revolutionize asset management, delivering tangible business benefits for FMCG and CPG companies seeking to enhance their supply chain operations.
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Some transformations we are proud of

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