AR and VR are disrupting the realty industry for good. According to this report by Goldman Sachs & Co., by 2020, 130k real estate agents will leverage AR/VR to show homes to customers. The real estate sector is changing rapidly in terms of how customers find a property and view it, thanks to the reality-altering … “The Impact of AR and VR on the Realty Industry”

Read More


Businesses that manage an on-field sales force are always looking for ways to enhance their operations. As customers are changing the way they buy, businesses are transforming their sales process. A recent report by Salesforce highlighted the modes of sales communication customers value. A whopping 87 percent of sales professionals believe it is absolutely critical for them to meet … “The Internet of Things is Revolutionizing Field Service Management”

Read More


Revenue of the FMCG market in India is set to reach $103.7 billion, according to a report by Statista. Fast Moving Consumer Goods or Consumer Packaged Goods (CPG) are products that are sold fast and generally and widely consumed on a daily basis. Just as with every other industry, the FMCG sector has also seen … “Why ‘Online Distributor Management System’ can be the best bet for Indian FMCG companies”

Read More


A company’s sales team is the direct interface between the organization and the customers. And, just like any team within a business, the sales force needs to get innovative in their approach and operations. Technology stands to the rescue when you need to level up your sales force and make them more efficient and productive. … “Disruption’ and ‘Innovation’ – the keys to bringing success in the sales ecosystem”

Read More


Today, sales force automation is popularly undertaken by small and midsized organizations as well as the large multinationals. An SFA software reduces so much hassle for sales teams that it has become an indispensable part of most organizations- large or small. Companies use sales force automation systems to battle with fragmented and siloed customer data, … “Sales Force Automation Redefining the Manufacturing Sector”

Read More


The global field service market is expected to be worth $4.45 billion by 2022, Capterra says. As employees on the field increase, companies in various industries such as manufacturing, telecom, retail, FMCG, etc., will face challenges in organizing their remote workforce and plugging productivity loopholes in remote as well as internal operations. There is an … “How a Sales Force Automation Solution Helps Manage Remote Workforce”

Read More


As companies strive to compete in a globalized market, managing sales across the national boundaries has become a challenge.For decades, scale economies have ran like clockwork in the world of sales. Companies consistently grew their revenues faster than their sales and marketing expenses. But, that trend has stalled and in some cases reversed. The sales … “How much does your sales process score against the MNCs?”

Read More


It’s widely known that 11th May 2018 is National Technology Day and boy! This word—technology is synonymous with daily food and water today. But we are so engrossed in our own daily social media chit chats, surfing, and a hell lot more, we seldom notice that we leave behind huge data footprint on the net … “5 steps to keep your Facebook Profile/Account safe on this National Technology Day!!”

Read More


7 steps for adopting mobility in your organization “In today’s modern world, people are either asleep or connected”- Janice H. Reinold, Rosetta Marketing Enterprise Mobility… This term has grown contextual with time and has become synonymous to organization agility and a key indicator of its responsivenss.The behavioural attributes of the consumers clearly indicates  distinct transition … “7 steps for adopting mobility in your organization”

Read More


With the growing explosion of smart phones, the prices of the phones are getting cheaper and more affordable. Along with this, the internet users are increasing exponentially. The increase in the volume of users has expanded the mobile industry in leaps and bounds. By the end of this year, it is expected that there will … “Mobile App- The better way to get connected to the world”

Read More